What’s a beast?
Our definition is someone who becomes great at something through commitment and dedication. It is a word that is often used within the sports world, but we think it transcends sports and applies to just about all aspects of life. You can be a beast at anything you do as long as you’re committed to putting in the effort. That is essentially the crux of the Bro2Beast challenge. Hopefully we’ve included enough motivating elements to the challenge that will ensure our commitment to success.
Beasts can often be observed thriving in their natural environment. A guitar beast is best observed from the front row of a sold out show at Wembley Stadium. It is not uncommon to see a prime example of a beast scoring the game-winning drive in February in front of 100,000 screaming fans, with millions more watching at home.
But don’t discount those that don’t get celebrated on such a grand scale. Those that take care of their packs each day and make sure everyone is fed and clothed before they venture out into the wild.
The beasts that wear uniforms and are wholly dedicated to protecting the not-quite beasts of the rest of the world. Those who would run into a burning building or throw themselves in front of danger to protect someone they’ve never met. Those that would endure sleepless nights to watch over the smallest of beasts who need extra protection and the care only provided by the most beastly of beasts.
So, we don’t stop in defining beast at the mere physical, but recognize that there are many different elements in becoming a beast. This is why we have tried to add layers to this challenge that promote all around beast-like behavior (i.e. charitable donations and community service challenges). We want to come out of this year more ferocious than ever before.